From Traffic Flow to Smart Destination: Real-time Val Surses

A smart destination begins where decisions are not just plausible, but provable: How is traffic volume distributed throughout the day? Which streets are used, and how – by cars, delivery traffic, or heavy goods vehicles? How much traffic actually stays in the region, and how much is just passing through? And on a practical level: Are parking spaces used effectively, or do bottlenecks arise at the wrong time and in the wrong place?

This is exactly where our project with Tourismus Val Surses Savognin Bivio AG comes in. Together with the destination, we at ASE AG are building on our expertise in measurement, commissioning, and ongoing monitoring.
The data is available in short intervals and is visualized by us in individually configured dashboards, enabling municipalities, destinations, authorities, and other partners to work with a shared factual basis – whether for traffic planning, construction phase management, access regulations, or operational control in daily business.

„With ASE AG's traffic and visitor flow measurement, we're moving away from “We have the feeling that...' to concrete numbers and analyses." Philippe Weibel, Head of Digital, Tourismus Val Surses Savognin Bivio AG
Philipe Weibel, Head of Digital, Tourismus Val Surses Savognin Bivio AG

Besides mobility, it's also about usage in the field: We measure how heavily trails are frequented – on foot or by bike. We make it visible whether routes are sensibly managed or if visitor guidance becomes necessary. And we show how usage on cross-country ski trails and ice rinks develops throughout the day – as a basis for precisely adjusting offerings, service hours, or capacities.

Technically, at ASE AG, we rely on a modular solution: in addition to our own measurement systems, we also integrate interfaces and data sources from third-party providers – with the goal of a 360° overview of mobility and usage. Data protection is rigorously considered: processing is done privacy-by-design, and analysis is based on anonymized/aggregated measured values.

Curious how data-driven control is implemented in destinations?
We look forward to the exchange.