From Traffic Flow to Smart Destination: Val Surses in Real Time

A smart destination begins where decisions aren’t just plausible but can be substantiated: How is traffic volume distributed throughout the day? Which roads are used by cars, delivery vehicles, or heavy-duty trucks, and how? How much traffic actually remains in the region, and how much is just passing through? And on a practical level: Are parking spaces being used effectively, or are bottlenecks arising at the wrong time and the wrong place?

This is exactly where our project with Tourismus Val Surses Savognin Bivio AG comes in. Together with the destination, we use our expertise at ASE AG to set up measurement, commissioning, and ongoing monitoring.
The data is available at short intervals and is visualized by us in customized dashboards so that municipalities, the destination, authorities, and other partners can work with a shared set of facts – whether for traffic planning, construction phases, access regulations, operational management in day-to-day business.

„With ASE AG’s traffic and visitor flow measurement, we move away from ‹We have feeling that…› to concrete figures and analyses.“
Philippe Weibel, Head of Digital, Tourismus Val Surses Savognin Bivio AG

In addition to mobility, it’s also about off-road usage: We measure how heavily trails are used – on foot or by bike. We reveal whether routes are sensibly laid out our if visitor guidance is needed. And we show how traffic on cross-country ski trails and ice rinks evolves throughout the day – serving as a basis for specifically adjusting offerings, service hours, or capacities.

Technically, at ASE AG we rely on a modular solution: In addition to our own measurement systems, we also integrate interfaces and data sources from third-party providers – with the goal of achieving a 360° overview of mobility and usage. Data protection is consistently taken into account: Processing is carried out with privacy-by-design, and analysis is based on anonymized/aggregated measurement values.

Curious about how data-driven management is implemented in destinations?
We look forward to discussing this with you.