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Existing customers and visitors offer the greatest potential in retail. ASE’s Pedestrian Analytics System (PAS) helps accurately quantify this potential with extensive and reliable data. Through analysing the data, it aids in the development of effective measures to maximise this potential to its fullest.
The primary objective of PAS is to remove the impediment for customers, whether that’s long queues at cash tills, disorderly environments, or product ranges that don’t meet demand. PAS from ASE helps to identify and eliminate such obstacles, and ultimately convert visitors to customers to increase your turnover.

Retail

Shop

Maximising the potential of the sales floor is key to a thriving business. Conversion rates often fall as low as 20% on busy days, meaning that to maximise your sales potential, you require an intricate understanding of the dynamics on the sales floor. In-Store Analytics from ASE exposes the current flaws and paves the way for a data-driven approach to optimisation and increased sales.

Shop
Retail Crowd Monitor

Retail Crowd Monitor

Limiting the number of customers in shops no longer requires security personnel. With ASE’s automatic level limitation, customers entering the shop know how many are inside; while mask detection capability also displays who is wearing a mask and who is not.

Since the COVID-19 pandemic, retail businesses have been subjected to the addition of countless new rules and regulations. The Retail Crowd Monitor from ASE helps support you through this transitional time with an array of configurable settings and real-time screen data to help you adapt to the change.


Cash Registry Manager

Cash Registry Manager

The two key benefits of shorter queues at cash desks are increased customer loyalty and satisfaction, and happier staff who work more efficiently.

ASE’s checkout manager informs your employees minutes in advance of when customers wish to pay. By staffing cash desks appropriately, queues never arise and maximum customer satisfaction is guaranteed.


Inventory Monitor

Inventory Monitor

Takeaway counters work a lot with just-in-time inventory. Sales automatically increase provided there is enough stock and employees are in the right place at the right time.

ASE’s inventory monitor provides reliable sales forecasts for selected articles and helps ensure that current inventory and demand are aligned.


Personnel deployment tool

Personnel deployment tool

Determining staffing requirements is a constant challenge for businesses. ASE’s data-based personnel deployment tool churns historical visitor data and combines it with calendars and events, weather, transactions, and marketing activities to provide definitive staffing recommendations to meet requirements.

The data enables short-term adjustments and long-term personnel planning for the days and weeks ahead and ultimately helps reduce internal costs and increase revenue.


Optimisation of the sales area

Optimisation of the sales area

Poorly used sales floors attract less customers and undermine profitability. In-Store Analytics from ASE definitively shows where there’s room for improvement.

Whether through attractive furnishing or clever product placement, it helps ensure an improved customer experience while also driving sales via cross-selling; both of which ultimately lead to increased revenue and greater profitability.


Marketing Efficiency Monitor

Marketing Efficiency Monitor

Good marketing is a hard nut to crack. Is it worth printing a brochure? Or will a planned multimedia campaign attract more visitors?

ASE’s Marketing Efficiency Monitor crunches the data for you and establishes which investments or marketing activities are truly worthwhile for your business.


Queue display

Queue display

No one likes queueing, but when customers know for how long they have to wait, they gladly stand in line and wait their turn.

With ASE’s queue display, customers see the estimated wait time and receive the assurance they need.

Shopping Center

Shopping malls are currently undergoing major shifts, and operational and planning issues place a significant burden upon managers. ASE’s Shopping Centre & Portfolio Management Intelligence tool provides the basis for reassessing potential, revising utilisation concepts, and creating commercial perspectives. This ultimately aids managers in coming to strategically sound and qualitatively coherent decisions.

Shopping Center
Building Management Suite

Building Management Suite

Every shopping mall must capitalise on its commercial potential. ASE’s Retail Analytics Suite identifies untapped potential, interprets the associated data, and presents it in an intelligible way that allows for targeted optimisations.

The web tool from ASE provides managers with the ability to clearly control and assess the effectiveness of individual measures.


Facility Management Suite

Facility Management Suite

Quality versus efficiency is an important trade-off in any public area. The optimisation of both results in increased customer satisfaction and valuable cost savings.

ASE’s Facility Management Suite strives for just that with a visual data platform perfectly suited to actively alert personnel and optimise cleaning and quality management.


Monitor for location potential

Monitor for location potential

Location is everything, but how do you know if you’ve chosen optimally? ASE’s location potential monitor helps you make data-based decisions by better understanding the true potential of a location.

Retail Crowd Monitor. The proven solution.

ASE AG has developed the Retail Crowd Monitor to help operators to regulate the number of customers in shop areas. 800 of these systems are now in use in shopping centres, supermarkets, fashion shops, as well as public swimming pools, public offices and libraries.

Reduce customer infection risk and save on staff costs
The Retail Crowd Monitor automatically regulates the flow of customers at shop entrances. This reduces staff costs and decreases the risk of infection for customers and staff alike. Because the data is recorded and always accessible, it provides official proof of compliance with legal standards. The system can also be used for retail analytics in the post-COVID world.

Retail Crowd Monitor. The proven solution.
How does the Retail Crowd Monitor work?

How does the Retail Crowd Monitor work?

The retail crowd monitor relays data to the cloud from sensors located at the entrance. The raw data can then be rendered on any web browser, screen, digital signage solution, or via an API. In cases where it’s required, ASE can also supply consoles with screens and complete signage solutions and content management as a general contractor.


Displays

Displays

Different displays exist for different environments. For outdoor areas and harsh environments, we offer a waterproof traffic light system. While for indoor use we offer consoles with a 10″ tablet and a 24″ monitor. All consoles produce audio warnings and have customisable dashboards.


Customisable dashboards

Customisable dashboards

Different displays exist for different environments. For outdoor areas and harsh environments, we offer a waterproof traffic light system. While for indoor use we offer consoles with a 10″ tablet and a 24″ monitor. All consoles produce audio warnings and have customisable dashboards.


Pedestrian Analytics System

Pedestrian Analytics System

The Pedestrian Analytics System (PAS) is an open IoT system. It is used to record and analyse traffic flows in transport, retail, and buildings and areas with high public usage. It consists of sensor technology, a server platform, data handling and analytics, as well as numerous applications. Data connections between the PAS and other systems are easily established via numerous interfaces. PAS is protocol independent and is compatible with all sensors available on the market.


Complete control via an app

Complete control via an app

Staff can obtain full control over their shop through the use of an app that allows them to change levels and values, set alarms and manage the entire system.


Web Tool Diamond Reports

Web Tool Diamond Reports

ASE’s Diamond Reports take care of data structuring and data visualisation. Diamond Reports can be hosted on-site or on the ASE Cloud and can be accessed from any device, including mobile phones, tablets, notebooks, etc. Diamond Reports is much more than a mere visualisation tool. It offers an intuitive user interface and customisation options that produce charts and reports relevant to both light users and IT/data experts alike.


Quality, reliability & GDPR compliance since 2010

Quality, reliability & GDPR compliance since 2010

ASE originally developed this application for fire prevention where it has been in operation for over 10 years. Approved by the Swiss authorities for safety-critical applications, it covers areas with more than 500 entrances, all of which are centrally controlled and updated via a cloud interface. The application provides live analytics and can be used in public areas thanks to a GDPR compliant design.


Order & Installation

Order & Installation

Small orders can be installed and commissioned on-site within 7 days. For larger orders, commissioning can be expected within 8-14 days.

ASE can assist in the set-up with an installation partner. If desired, ASE can also work with the customer’s in-house technicians.

References

The Retail Crowd Monitor is used in retail areas, shopping centres, public toilets, banks, libraries, pharmacies, restaurants, and many other environments. A reliance on ASE’s Retail Crowd Monitor ensures compliance with the safety norms imposed by governmental health authorities.

References

SPOTLIGHT STORY

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