Mobility
Retail & Services
Building & Campus
Attraction & DestinationMaximising the potential of the sales floor is key to a thriving business. Conversion rates often fall as low as 20% on busy days, meaning that to maximise your sales potential, you require an intricate understanding of the dynamics on the sales floor. In-Store Analytics from ASE exposes the current flaws and paves the way for a data-driven approach to optimisation and increased sales.
Maximise retail sales with ASE In-Store analytics.
Applications
Retail Crowd Monitor
Limiting the number of customers in shops no longer requires security personnel. With ASE’s automatic level limitation, customers entering the shop know how many are inside; while mask detection capability also displays who is wearing a mask and who is not. Since the COVID-19 pandemic, retail businesses have been subjected to the addition of countless new rules and regulations. The Retail Crowd Monitor from ASE helps support you through this transitional time with an array of configurable settings and real-time screen data to help you adapt to the change.
Cash Registry Manager
The two key benefits of shorter queues at cash desks are increased customer loyalty and satisfaction, and happier staff who work more efficiently. ASE’s checkout manager informs your employees minutes in advance of when customers wish to pay. By staffing cash desks appropriately, queues never arise and maximum customer satisfaction is guaranteed.
Forecast for staff planning
Determining staffing requirements is a constant challenge for businesses. ASE’s data-based personnel deployment tool churns historical visitor data and combines it with calendars and events, weather, transactions, and marketing activities to provide definitive staffing recommendations to meet requirements. The data enables short-term adjustments and long-term personnel planning for the days and weeks ahead and ultimately helps reduce internal costs and increase revenue.
Data for optimisation of the sales area
Poorly used sales floors attract less customers and undermine profitability. In-Store Analytics from ASE definitively shows where there’s room for improvement. Whether through attractive furnishing or clever product placement, it helps ensure an improved customer experience while also driving sales via cross-selling; both of which ultimately lead to increased revenue and greater profitability.
Return on Marketing
Good marketing is a hard nut to crack. Is it worth printing a brochure? Or will a planned multimedia campaign attract more visitors? ASE’s Marketing Efficiency Monitor crunches the data for you and establishes which investments or marketing activities are truly worthwhile for your business.
